Alan Eichler (born July 17, 1944) is a theatrical producer, talent manager and press agent[1] who has represented numerous stage productions, produced Grammy-winning record albums and managed such singers as Anita O'Day,[2] Hadda Brooks,[3] Nellie Lutcher,[4] Ruth Brown,[5] Johnnie Ray[6] and Yma Sumac[7]
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Born in Elmhurst, NY, he began his career in the mailroom as an apprentice to legendary publicist Lee Solters in 1963 and worked his way up to account executive at Solters' firm Solters, O'Rourke and Sabinson. His clients during that time included the Rolling Stones, Caesars Palace in Las Vegas, the Hollywood Palace TV show, Dorothy Lamour (for her tour in Hello, Dolly! (musical)), and singers Paul Anka, Bobby Vinton, Edie Adams, Jane Morgan and Peggy Lee. Following admission to the Association of Theatrical Press Agents and Managers union (ATPAM) in 1969, he worked as publicist on numerous Broadway hits including the original productions of Hello, Dolly! (musical), George M! and Hair.[8] He also promoted several major off-Broadway hits including Paul Zindel's Pulitzer Prize-winning The Effect of Gamma Rays on Man-in-the-Moon Marigolds, the Elaine May-Terrence McNally double-bill Adaptation/Next, Harold Pinter's The Tea Party and The Basement, the long-running rock musical Your Own Thing, Andre Gregory's experimental adaptation of Alice in Wonderland, and Tom Stoppard's The Real Inspector Hound.[9] McNally also retained him as personal publicist for his plays Bad Habits, Whiskey, Where Has Tommy Flowers Gone? and The Ritz and Zindel retained him to promote his books as well as the play And Miss Reardon Drinks a Little with Estelle Parsons and Julie Harris. Eichler was also involved with several noteworthy "flops" during this period including Shelley Winters' only attempt at playwrighting, "One Night Stands of a Noisy Passenger" with Robert DeNiro, Sally Kirkland and Diane Ladd; Tina Howe's "The Nest" with Jill Clayburgh;Leland Hayward's last production "The Mother Lover" with Eileen Heckart; and the nude exploitation show "Score" with Sylvester Stallone.
In 1970, he began a long association with playwright Tom Eyen, starting with the controversial comedy hit The Dirtiest Show in Town and continuing with the prison comedy Women Behind Bars (which Eichler also co-produced),[10] The Neon Woman starring Divine, Why Hanna's Skirt Won't Stay Down, The White Whore and the Bit Player, and the Tony Award-winning musical Dreamgirls. He also worked with actor-director-playwright Charles Ludlam and helped establish Ludlam's Ridiculous Theatrical Company as one of the major forces of New York's avant-garde theatre, with such cult hits as Camille (performed by Ludlam in drag), Bluebeard, Stage Blood, Hot Ice, and the cabaret play The Ventriloquist's Wife. In 1974, he became co-producer with Geraldine Fitzgerald of her one-woman musical show Streetsongs, which had three separate extended theatrical runs over the next several years both on and off-Broadway, a TV version on PBS and an original cast record album.[11] He also represented Fitzgerald for all of her other ventures for the rest of her stage and film career. He helped steer the course of an unusual 1975 rock opera entitled The Lieutenant(musical), based on the My Lai Massacre, which began as a small workshop production at the Queens Theatre-in-the-Park, before traveling to Broadway. It only managed to run for nine performances, but was nominated for four Tony Awards including Best Musical and Best Actor in a Musical (Eddie Mekka).[12] He promoted the 1976 Jerry Rubin self-help book "Growing Up at Thirty-Seven." In 1978, he was associate producer of the Broadway musical Timbuktu!, an African-American adaptation of the Chet Forrest-Robert Wright musical Kismet, starring Eartha Kitt, Melba Moore and Gilbert Price.[13] He also toured with the show for two years as press agent and continued to have a long association with Kitt. He next publicized the Broadway production of Martin Sherman's play "Bent" with Richard Gere.[14] In 1980, he began a year-long tour as press agent with the first national company of The Best Little Whorehouse in Texas starring Alexis Smith, following which he settled in Los Angeles. In 1994, he produced an original musical, "Swanson on Sunset," about the attempts of Gloria Swanson to create a musical version of her film hit Sunset Boulevard, with writer Dickson Hughes and actor Richard Stapley. It played an extended engagement at the Hollywood Roosevelt Hotel Cinegrill [15]
He shifted his focus to music and helped establish several major jazz clubs and cabarets including the Hollywood Roosevelt Hotel's Cinegrill,[16] the Oak Room at Perino's, the Westwood Marquis[17] and the Vine St. Bar and Grill, where he also produced a series of live albums featuring Nina Simone, Joe Williams, Marlena Shaw, Etta James, Maxine Sullivan, Annie Ross, and LaVern Baker.[18] In 1986, he produced all-star benefit shows at the Vine Street Bar and Grill that raised money to obtain a star on the Hollywood Walk of Fame for Billie Holiday,[19] as well as a headstone for singer Esther Phillips, who had been a regular performer at the club prior to her passing. He combined his knowledge of promotion with his love of veteran recording stars and helped restore the careers of such notables as Anita O'Day[20](who he managed for 25 years),[21] Yma Sumac (who he managed for more than 20 years[22] and launched on a new international career),[23] Ruth Brown (who won a Tony, a Grammy and was inducted into the Rock and Roll Hall of Fame),[24] Johnnie Ray,[25] Helen Forrest,[26] Helen Ward (jazz singer), Nellie Lutcher, Ella Mae Morse,[27] Marilyn Maye, Lillian Roth (including her comeback appearance in the Kander and Ebb musical 70, Girls, 70), Thelma Carpenter[28] (including her Broadway run in "Hello, Dolly! (musical)" and her movie debut in "The Wiz (film)", Monica Lewis,[29] Tommy Sands, Joanie Sommers, Maxene Andrews of the Andrews Sisters (who he launched on a successful solo career in 1979),[30] and Hadda Brooks,[31] who he brought out of a 16-year retirement and signed to Virgin Records.[32] With Blossom Dearie, he co-produced the successful one-woman show "Blossom at Tiffany's" at the Tiffany Theatre in Los Angeles. In 1983,he created original cabaret acts for veteran film stars Vivian Blaine[33] and Virginia O'Brien[34] and produced live record albums of each show. Also in 1983, he launched movie sex symbol Mamie Van Doren[35] on a new career as a disco recording star[36] and she charted with first release, "State of Turmoil." Rhino Records released a compilation album, "The Girl Who Invented Rock and Roll," she wrote a best-selling autobiography "Playing the Field" and along with Vivian Blaine, became the first AIDS actist in Los Angeles, openly lending her name to fund-raising causes at a time when they couldn't yet get celebrity endorsements. He helped "Knot's Landing" co-star Larry Riley (actor) launch a singing career in 1988 and produced the actor's tribute-show to Louis Jordan, "Let the Good Times Roll".[37] Eichler promoted the 50th anniversary concert by longtime client Patti Page[38] at Carnegie Hall in 1997 and arranged the release of the live recording, which earned Page her first Grammy Award.[39] He co-produced Ruth Brown's Grammy Award-winning album "Blues on Broadway," which competed against another nominated album he produced the same year, Anita O'Day's "In a Mellow Tone."[40] He helped O'Day recover from a long illness in 1999 and arranged for a comeback concert at New York's Avery Fisher Hall.[41] Eichler was instrumental in arranging LaVern Baker's return to the U.S. after a 20-year absence and obtained two new album deals for her with Rhino Records and DRG Records, during which time she made her Broadway debut as Ruth Brown's successor in "Black and Blue," received the Pioneer Award from the Rhythm and Blues Foundation and was inducted into the Rock and Roll Hall of Fame.[42] He also promoted comeback concerts for Joni James[43] at New York's Town Hall, Avery Fisher Hall and Carnegie Hall, as well as the Academy of Television Arts and Sciences Theatre in Los Angeles and the Academy of Music in Philadelphia, where she was backed by the Count Basie Orchestra. He created and produced the show "Voices--Hollywood's Secret Singing Stars,"[44] featuring four vocalists (Annette Warren, India Adams, Betty Wand and Jo Ann Greer), who had dubbed the singing voices for such film stars as Ava Gardner, Lucille Ball, Cyd Charisse, Joan Crawford, Esther Williams, Leslie Caron, Kim Novak and Rita Hayworth.
Eichler continues to work with many singers and is an active participant in the Tom Eyen Trust and the many productions of Eyen's Dreamgirls and other works that are produced throughout the world.